Driving Auto Repair Shops Forward

Kris is a decisive leader with extensive experience in software solutions, operational efficiency, sales growth, delivery fulfillment, customer service, and fiscal management. He collaborates with executives and boards to refine vision, develop strategies, drive innovation, and fuel growth. Known for guiding new market solutions from concept to release, Kris excels at stabilizing organizations and fostering rapid growth in competitive markets. He has a strong track record in M&As, forging strategic partnerships, and enhancing customer engagement.

Rick has 45 years of experience in the heavy truck and automotive aftermarket. Rick graduated from Ohio Diesel Technical Institute in 1977 and holds several ASE Certifications, including ASE Master Certified Automotive Technician, ASE Master Certified Heavy Duty Truck Technician, and L1 ASE Certified Advanced Engine Performance Specialist. Rick joined R.O. Writer from Midas in 2001 and oversaw the rollout of R.O. Writer to Midas stores. Currently, Rick oversees partner programs and product management. When Rick isn’t working, he spends quality time with his wife, three children, and seven grandchildren. He also enjoys fishing, boating, water skiing, golf, and woodworking.

Elizabeth Vertheim is a seasoned sales leader with a proven track record in B2B software sales. She excels in driving revenue growth through strategic initiatives and fostering strong customer relationships. Elizabeth's expertise in complex sales and operational efficiency positions her to drive RO Writer's expansion in shop management software. Outside of work, Elizabeth enjoys staying active with fitness activities, spending quality time with family and friends.

Before joining R.O. Writer, Keith worked for 5 years at TBC, managing their Web and E-Commerce operations. Keith has worked at companies such as NASCAR, Tribune Media, and AOL. Outside of work, Keith enjoys flying and loves billiards, sporting clays, and playing with his dog Gizmo.

Sonia has 15 years of experience working in fast-paced, high-growth POS software companies, where she drove efficiency and productivity through the implementation of robust KPIs and the development of key business processes. She has grown and led multiple international 24/7 helpdesks creating high-performance & customer-centric cultures with employee retention rates of 96%+, improved quality assurance program scores by 15 points, and drove customer satisfaction from 68% to a peak of 91%. Outside of work, Sonia enjoys spending time with her husband, two grown up kids, and two crazy puppies, along with spending every free moment either reading or watching every murder mystery she can get her hands on.

Thomas has worked in the software industry for over 25 years implementing and supporting various POS systems across several industries, including retail, hospitality, and automotive. For the last 15 years, Thomas has led global teams with the objective of demonstrating value in every service delivered to customers. As the head of Professional Services at R.O. Writer, Thomas leads the implementation and customer training efforts. His goal is to ensure customers get the most value out of their investment in R.O. Writer.

An accomplished B2B SaaS marketer, Nicole is recognized for her ability to drive successful go-to-market strategies, maximize lead generation, and deliver impactful content. With a fervent dedication to elevating businesses to industry pinnacles through category design and behavioral economics, she consistently pushes boundaries. Drawing inspiration from the smallest details, she enhances the customer journey and fosters meaningful connections with target audiences.

Before joining R.O. Writer, Sharon worked at Rogers Communications, managing their Sarbanes Oxley program. She has also worked for KPMG in the external audit practice. In her personal time, Sharon likes to do calligraphy.